Ashley Renee, the creative visionary behind Reed & Rye talks inspiration, creating a wedding with forever in mind, and her favorite bloom.
Fresh beginnings from fresh blooms…
Ashley Renee launched her company in the Summer of 2019. Her Californian roots go deep. She was raised in Visalia and moved to San Diego in 2017 for a Dental Hygienist position. She met her husband after moving to San Diego from Visalia. During the planning of her 2019 wedding she realized she could channel her natural creativity into a career providing florals and event styling, all while tapping into her Californian roots. Reed & Rye’s Instagram feed exudes Californian beauty and boho vibes. It showcases the diversity of her creativity as a floral artist.
Ashley has always been a creative at heart, as a kid she made jewelry and was president of the art club in high school and even took drawing classes in college. Art has always been a huge part or her life and frequently colors the ways she sees things. When her natural creativity was introduced to wedding planning she gravitated towards the floral and event design aspects of it the most strongly. It was the “shapes, colors, and textures” that drew her to floral design.
Ashley has a keen artistic eye and a distinct style. She’s most inspired by “warm tones, the variety of complex textures, and just the ability of a dried flower or foliage to live on past it’s typical life span for years to come!” It was this love of creating something that could last which led her in a slightly new direction.
Venturing into new flowering territory…
Wanting to reach more than just Southern California, Ashley recently “ventured into a new territory of flowering. The typical bride spends on average $250 for her wedding bouquet and then it sadly dies.” Ashley opened up an Etsy store selling forever bouquets and arrangements for special occasions. These allow her clients to keep their wedding bouquets forever or gift a forever arrangement. These are made with a mixture of silk and dried florals and are equally stunning to the fresh florals she provides for events. She has “come up with options for brides to purchase bouquets that will last for years to come! Whether it be an all dried bouquet or a silk floral bouquet, they will stay in great shape and will serve as a wonderful memory of their beautiful day.”
Ashley’s favorite bloom…
When I asked Ashley what her favorite bloom was she said it was the Brown Lisianthus. I’d never seen this flower before, but fits with her warm boho vibes perfectly. For further inspiration, couples can check out Reed & Rye’s Instagram, Facebook, Pinterest, and Etsy.
About the Author
Hannah Pennell writes about all that is style and fashion. She enjoys using her writing to shed light on artists and creatives in the San Diego area. She’s a big believer in breakfast, talking philosophy, and all things fashion. Follow her on Instagram and Twitter.
Hannah Pennell Communication 